Discovering the Joy of Selling is an inspiring fable written by Achal Rangaswamy- Sales Coach and practitioner of sales and marketing, along with M S Srinivasan- a spiritual thinker.
Based on practical lessons learnt in the market over a span of more than three decades, the book, written in a fictional form, takes the reader through the challenging yet enjoyable and rewarding process of selling to various customers.
The fact that selling provides not only solutions but great joy to both, the customer and the sales professional, is highlighted throughout the book and time-tested and fail-safe techniques are demonstrated time and again in each of the chapters in the book.
The objective of the authors is to lay bare the positive and impactful role played by sales professionals and the realization of such an impact in their own minds, so that they perform their act even better and more responsibly, thereby winning the hearts of customers in particular, and society in general.
A must-read for young sales professionals, sales leaders who have got stuck in a rut and for those who seek to make a fulfilling career.
This book was released on 9th March at Ahmedabad Management Association by Professor Abraham Koshi, IIM Ahmedabad, in the presence of special guests Mr. Parag Desai, ED of Wagh Bakri Tea Ltd. and
Mr. R.S Sodhi, MD of GCMMF (AMUL).
This book was released on 9th March at Ahmedabad Management Association by Professor Abraham Koshi, IIM Ahmedabad, in the presence of special guests Mr. Parag Desai, ED of Wagh Bakri Tea Ltd. and
The book is available in all the leading bookstores of the country.
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