Saturday, June 5, 2010

Story of Books


Story of books
My first introduction to Identity happened when my dad told me what symbolized the State Bank of India’s logo and many years later when Kiran Bir Sethi, the beautiful wife of Geet Sethi told me that HMT watches logo was designed by her dad.

Maybe that was the first time the idea of doing a book on designing logos was born.

I believe in dreams and I keep my dreams alive – Maitreya’s first book is Ideating Identity by Prof. Anil Sinha of National Institute of Design. The Book is about the thought process of an idea…It’s a must –read book not only for designers and design students,but for everyone who wants to understand the thought process…

Maitreya’s second book is –Your Thought Power by Annie Besant.
I have lived in the neighborhood of the Theosophical Society, Chennai. I was fascinated by the green, beautiful, campus of the Theosophical Society and that attracted me to get to know more about the Society, I made friends at the society and I came to know about the mystics - like Annie Besant, Charles Leadbeater and Jiddu Krishnamurti…
Doing a book by Annie Besant is my way of getting connected to her.
This book has worked for me- It will work for you too. Read it.

Mircea Eliade has written a book for his lover and dedicated it to her….Salman Rusdie wrote a Haroon and Other Sea Stories for his son and gifted it to him on his birthday…How fascinating to have a book written for oneself !

An Autobiography of a Failure- is a story of every son, written for his mom.
Written in simple language with 100% honesty and love, it will touch your heart.
An Autobiography of a Failure is written by Ravikiran, a student of National Institute of Design- so after various books from authors who studied at the IIMs and the IITs, this is the first book from an NIDan. The Book is designed by another NIDan, Peter.
Do look for this book.

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