The Sterling Bull And Other Tales

The Sterling Bull & Other Tales


The world is an amusement park with its roller coaster rides, giant wheels, house of horrors, thrills and frills. And everyone is a patron who has his or her share of the pie. One may be up one day, down the next; one may slip and fall and rise up. But all said and done, the experiences are uplifting and there are no places for grudges.

With these humour-veined short stories, the writer subtly hints the reader to take all that life offers with a smile while narrating a series of fictional occurrences that may have been unexpected and unpleasant at the time for some. but in the aftermath, the same events are revealed to be the spice that enriches ones existence. The joys of living are available to one and all and one doesn't have to be special to find life rewarding. 

The Sterling Bull is one such story which is set in the Sterling Road in Chennai. The area where Loyola College is situated. Other famous landmarks which Loyolites would be aware about are Kuttys & Nambys


About Sudarsh Menon

Sudarsh Menon is an advocate practicing in the Supreme Court of India in New Delhi. A keen sports enthusiast with a wide range of interests, he is a first time writer. These stories that he has written are fictional.

However, small humorous incidents that occurred while he was a student in KV Tambaram, Asan Memorial H.S.S, Chennai, Loyola College, Chennai and his bachelorhood days in New Delhi may have provided the inspiration.

Dicovering the Joy of Selling

Discovering the Joy of Selling is an inspiring fable written by Achal Rangaswamy- Sales Coach and practitioner of sales and marketing, along with M S Srinivasan- a spiritual thinker.

Based on practical lessons learnt in the market over a span of more than three decades, the book, written in a fictional form, takes the reader through the challenging yet enjoyable and rewarding process of selling to various customers.

The fact that selling provides not only solutions but great joy to both, the customer and the sales professional, is highlighted throughout the book and time-tested and fail-safe techniques are demonstrated time and again in each of the chapters in the book. 

The objective of the authors is to lay bare the positive and impactful role played by sales professionals and the realization of such an impact in their own minds, so that they perform their act even better and more responsibly, thereby winning the hearts of customers in particular, and society in general.

A must-read for young sales professionals, sales leaders who have got stuck in a rut and for those who seek to make a fulfilling career. 

This book was released on 9th March at Ahmedabad Management Association by Professor Abraham Koshi, IIM Ahmedabad, in the presence of special guests Mr. Parag Desai, ED of Wagh Bakri Tea Ltd. and 

Mr. R.S Sodhi, MD of GCMMF (AMUL). 

The book is available in all the leading bookstores of the country.

You could even place an order online from Infibeam- http://www.infibeam.com/Books/discovering-joy-selling-achal-ranagaswamy/9788192809809.html?utm_term=Discovering+the+Joy+of+Selling_1_1

From Vedams Books- http://www.vedamsbooks.in/no112386/discovering-joy-selling-inspiring-fable-sales-coach-thinker-achal-rangaswamy-ms-srinivasan